(Infographic) How Google Works…In Layman Terms

How can we improve our search engine rankings? We constantly get asked this question on a daily basis.

We usually try to explain this in it’s simplest form, but it can still be difficult to get the key points across when trying to explain this in words.

Well, look no further, Neal Patel at Quicksprout has taken the simple words and created this awesome animated infographic to help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work.

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Social and Search Rankings

Which Social Site Improves Your Search Engine Rankings?

To show you how social media impacts your search rankings, we decided to share this gifographic (animated infographic) that explains the correlation.

Do you like this gifographic and how do you plan to use this data for your business?

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3 To-Do’s Before You Waste Your Time With Google+


Did I just type that?  Yes I did and right now, I truly believe this.  

Yes, I know Google+:

Will have 20 million users by weekends end.

Has a slick interface and the Circles feature helps you segment your content and how you share it.

And Kevin Rose has pointed his personal domain name to is Google+ account instead of his blog.

    However, if you own a business right now, I truly think your time can be better spent focusing on your other networks, engaging with those networks and doing all the other things we do as business owners.  Unless of course, your customers are Chris Brogan, Robert Scoble, Guy Kawasaki and you are selling things to early tech adopters or to the social media crowd, then get your invite and start Plusing away.  But if you are not, then here are three things I recommend you do, before you enter the world of Plussers.

    1.  Google Profile

    Get that Google Profile of yours up to snuff.  Eventually this will be driving all of the things you do personally with Google and if you don’t have a profile or you have one that looks like your myspace profile, then you better get to it.  You can go here to start your Google Profile. Why do you want to this?  Search.  I see this being a very important piece of the puzzle as Google enhances it’s search.  For example, here is little old me after I searched my name.


    My Google profile is now ahead of my Facebook profile and Twitter profile.  Just under that are my stats from back in the day on Hockey DB. :-).  I digress.

    2.  Google Places

    Just like your personal Google Profile, you want to claim your Google Places page for your business.  Once you claim your page, get in there and make sure it has all the information you want on your page, because when someone searches your business name now in Google, your places page will be one of the first things they see.  Areas you want to focus on when creating your Places page are keywords, categories, description, add video and photos.  Here is a quick video on how Local Search Rankings work now.  

    Here is an example of what popped up when I searched the Saint John Ale House


    3.  Focus On Your Content & Email Subscribers List

    If you are a business today, I truly believe you better start figuring out how you are going to generate content.  What sort of content, what medium, where and when will you share it.  Little do we know, but we are all turning into media companies.  It’s time you put some thought into this.  Mark Ivey wrote a great post over at Social Media Explorer that talks about this exact point.  Time to get your content positioned for G+.  Heck not only G+, but the social web.

    Yes, it is 2011 and we are still talking about your email list.  I know we haven’t paid attention to this until recently, but I truly believe your list is your Holy Grail to get through the clutter out there today and you better make sure you pay attention to your list.  Love it and give it plenty of TLC.  Derek Halpern over at Social Triggers shared a great video on this the other day.

    Once you finish doing all of the above and you are ready for Google+, then you might want to check out Chris Brogan’s post on Getting Started With Google Plus.  This will help you when you are ready.

    But, if you are already on Google+ and you want to connect, you can find me here

    Are you going to use Google+?